DesignX is a studio-based design education company, serving youth across the San Francisco Bay Area.

Two students of the DesignX fashion design program talking and smiling at a table with art supplies, with mannequins in the background.

DesignX exists to embolden each child’s unique creative voice. Through studio-style design programs, young people are taught to dream it, design it, and make it—working with real materials, real constraints, and thoughtful processes to bring ideas into the world with imagination and care. Our pedagogy is grounded in nearly two decades of experience in K–12 design education.

As technology accelerates and the world becomes increasingly automated, human creativity is not just valuable—it is essential. DesignX provides an intentional space where young learners engage deeply with the world around them, developing the skills that are inherently human: curiosity, problem-solving, craftsmanship, collaboration, expression, and care for the planet.

We believe that when students are trusted to create, they don’t just make projects—they develop confidence, judgment, and a lasting sense of purpose. DesignX prepares young people to shape their world thoughtfully, creatively, and with meaning.

Our Philosophy

The DesignX philosophy begins with a simple belief: we learn best by engaging fully with the world—through our hands and senses, our ideas, and with one another. Creative confidence in young people grows when they work with real materials, real constraints, and real tools, supported by a studio community that helps them feel capable, curious, and encouraged.

01

The Human Experience Is Physical

We embrace technological progress, and we also recognize that our home is in the physical world. When young people work with their hands—shaping materials, testing ideas, and making something real—they develop focus, patience, and presence. The act of making grounds imagination in the body and turns ideas into something that can be felt, held, and understood.

A young DesignX fashion student is sewing a piece of fabric with a yellow and white floral pattern. Another girl with dark hair and a red shirt is in the background, with a purple water bottle on the table in front of her.
02

Creativity Is Our Human Advantage

In a world shaped by efficiency and powered by artificial intelligence, creativity keeps us human—curious, expressive, and open to possibility. While systems can generate and optimize, humans create with purpose, choose with care, and give form to new ideas. At DesignX, we invite students to explore, experiment, and originate—learning to create with intention and care.

A young DesignX student with dark hair and a blue bandana around her neck, holding a model of a mushroom-shaped library building, with a large red mushroom cap roof, a small door, and surrounding greenery.
03

Craftsmanship Is Care

When students learn how things are made—and how to make them well—they develop attention to detail, patience, and pride in the process. Craft teaches that quality takes time, effort, and intention, and that how something is made matters as much as the result. In caring for the work, students learn to care for the work, the process, and the world it shapes.

A young girl with long black hair working on a craft project at a workshop table, surrounded by tools and supplies, with a window and workshop equipment in the background.
04

Confidence Comes From Completion

Finishing a real project—a garment that fits, a toy that works, a model that stands—gives students a deep sense of capability. Through follow-through and revision, they build resilience and the belief that their ideas can be carried through to something real. Completion teaches that ideas gain power when they are carried through with care.

A smiling girl with long dark hair wearing a white crochet top and light blue jeans holding a white top, standing in a room with posters on the wall and other people in the background.
05

Design Is a Way to Understand the World

Design gives form to thought and shape to feeling. Through themes such as nature, emotion, and the senses, students learn to pause, observe, and translate both their inner and outer worlds into something tangible. In doing so, they discover design as a language for meaning, connection, and expression.

A young boy smiling and pointing at a small model of a church or castle with red roofs and a blue circular window, held in front of a plain white background.
06

We Meet Each Student Where They Are

Our curriculum introduces students to the full spectrum of design and grows in complexity as their skills deepen. By nurturing curiosity, capability, and individual voice, we create a learning environment grounded in care, relevance, and real-world connection. Learning is designed to begin where students are and unfold with intention.

A woman helping a young girl with a craft project in an indoor setting, with artwork on the wall behind them.

At DesignX, we teach children not just to make things, but to think deeply, feel fully, collaborate generously, and create with intention. Our philosophy shapes not only the work they produce, but the people they are becoming.

Team

A woman with short brown hair smiling outdoors in front of green leafy bushes, wearing a black sleeveless turtleneck top.

Durga Kalavagunta

Founder, CEO
A woman with blonde curly hair smiling at the camera in a stadium or arena with multiple levels and other people in the background.
A young woman with dark curly hair styled in a high, messy bun, wearing a black turtleneck and hoop earrings, looking confidently at the camera against a plain background.

Richa Krishna

Brand Strategy
Marketing, Media, Community and Partner Relations

Hope Patricia Daly

A group of diverse young DesignX fellows gathered outdoors, smiling and enjoying each other's company in front of green foliage.

The DesignX teaching team consists of a diverse cohort of thoughtful up-and-coming talent, from schools local and away including San Jose State, Stanford, UC Berkeley, USC, SFSU, Parsons, RISD and many more. We are honored to put our students in the hands of those creating the future of our designed world!

  • "The teachers are wonderful—skilled, encouraging, and truly dedicated to helping each child grow and bring their own fashion creations to life."

    — Christine D., Parent (2025)

  • "I asked my daughter if she plans to return to the camp next year and she said “yes”!  I knew she would enjoy it and with you and your staff’s kindness it has helped tremendously."

    — Joy H., Parent (2024)

  • "Thank you all so much for having my daughter at camp with you. She had a wonderful time… knowing that she was taken care of and in a happy place. She hopes to visit again another summer."

    — Traci R., Parent (2024)

Partners

DesignX partners with schools, community organizations, and educational institutions to bring meaningful design experiences to youth across the country.

School Partners

iLEAD Lancaster logo with a colorful abstract symbol enclosed in a circle, with text 'Free to Think. Inspired to Lead.', 'ILEAD Lancaster', and website 'ilead Lancaster.org'. DesignX partnered with them for a in-school Toy Design program.
Logo for Gidon Hausner Jewish Day School featuring a red pomegranate with a person holding a book. DesignX regularly partners with them for design after-school programs.
Logo of San Luis Coastal Unified School District featuring a sun, waves, and mountains.
Logo of Round Rock Independent School District featuring a stylized figure of a person with a graduation cap inside a teal circle, with the district name in bold black and gray text. DesignX offered fashion design elective for their elementary school
Logo of Menlo Park City School District with a tree graphic. DesignX partnered with several schools in the district offering design programs after school.
Logo for La Nueva School with a blue abstract figure of people above the text 'LA NUEVA SCHOOL' in blue. DesignX partnered with both Nueva middle and Nueva high school to bring design programming for their intersessions.
Los Altos High School logo featuring a stylized blue and white eagle head with the school name encircling it. DesignX partnered with LAHS to bring a textile design program for their engineering academy pathway.
Logo of Los Altos School District with blue and green text and design elements. DesignX partnered with several schools in the district offering design programs after school.
A dark background with a pink angled arrow pointing left. DesignX partnered with them offering design programs after school.
Logo of Palo Alto Unified School District, featuring a stylized tree inside a circle and the district's name. DesignX partnered with Hoover elementary school in PAUSD offering design programs after school.
San Carlos School District logo with a school building, a palm tree, and the text 'San Carlos School District'. DesignX partnered with several schools in the district offering design programs after school.
Logo of Las Lomitas Elementary School District with green hills and trees, and the district's name and motto. DesignX partnered with several schools in the district offering design programs after school.

Community Partners

Colorful stars and letters spelling 'W', 'F', and 'C' with 'Wender Weis Foundation for Children' text below. DesignX partners with WWFC regularly to bring design programs for underserved children during the Holidays at Oracle Park in SF.
Text graphic displaying 'STATE STREET MARKET' and 'LOS ALTOS' in black uppercase letters on a white background. DesignX partners regularly with State Street Market to bring design workshops to fairs and downtown events in Los Altos.
Logo of Los Altos Chamber of Commerce with green text and circular design. DesignX partners regularly with LACC for local community events.
Logo of Los Altos Village Association with a tree, supporting downtown since 1963. DesignX regularly partners with LAVA for local community events like farmers markets and fairs.
People gathering at a food hall with a large sign that reads 'State Street Market Food Hall' at the entrance, some sitting at tables and others walking through. DesignX students partnered with SSM to bring a student fashion show to the community.
DesignX Student Fashion Show
Hosted by State Street Market, Los Altos
Hair & Makeup by Halo Blow Dry Bar, Los Altos
Specialty Drinks by Murdoch's, Los Altos
September 2025

DesignX began with a simple idea: that young people could experience real design—long before college, long before anyone expects it of them. A chance to imagine boldly, work with their hands, and bring their ideas into form with care and intention.

That idea comes from the lived experience of our founder, Durga Kalavagunta. Growing up in India, she spent summers in her grandfather’s textile mill, immersed in the rhythm of machines and the skill of practiced hands. Watching raw materials become something purposeful and beautiful left a lasting imprint — shaping her early career as a leather garment designer at TATA Exports, her formal training in apparel design and manufacturing at Virginia Tech and her enduring belief that thoughtful design is a blend of creative expression and purposeful form.

When Durga moved to Silicon Valley in 2000 as a young mother, she observed a growing absence. Creative programs disappearing from schools, and opportunities for children to build, experiment, and learn through making becoming rare—just as the wave of digital technology was rising.

In 2009, along with her friend, she began creating the studio she wanted for her own children: one that balanced joy with rigor, trusted students with real tools, and treated making as a meaningful modality to learn and become. Over time, that vision deepened and evolved.

In 2017, Durga founded DesignX, fully stepping into that vision. The program expanded, curriculum sharpened, and standards refined year after year—grounded in hands-on work, thoughtful technique, and respect for the creative process.

Today, DesignX is a studio learning environment where students move from sketch to finished piece, working with real materials and real constraints. They learn to make decisions, solve problems, collaborate, and stand behind their ideas—guided by emerging designers who model both skill and care.

More than what students make, we focus on who they become. Through practice and persistence, they develop creative confidence—the capacity to make decisions and see ideas through.

In an increasingly digital world, DesignX offers space to build something tangible—to make choices with intention, to create with meaning—because that is how we believe young people will learn to move through the world with clarity and purpose.

DesignX exists for that future.

Founding Story